Opt-In Marketing

With the increase of online business activities, 'Opt-In' or 'Permission Based' Marketing is becoming a very powerful means to focus your marketing efforts as it allows you to target those that have already expressed an interest in your products and services and specifically requested to be sent information.

When your customers place an order online, they’ll be presented with the choice to request further information from you as in the following description:


Only if the respective checkbox is ticked and after an order has been placed with you, will that customer's contact details be stored in your 'Opt-In Marketing List'.

The list can then be viewed and downloaded as 'Comma Separated Values' (CSV) directly from a dedicated area of your control panel. CSV is a universal format that can then be imported easily into your email client or address labelling software.




More in this category: Online Order Tracking »

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